Pride tops guilt as a motivator for environmental decisions

A lot of pro-environmental messages suggest that people will feel guilty if they don’t make an effort to live more sustainably or takes steps to ameliorate climate change. But a recent study finds that highlighting the pride people will feel if they take such actions may be a better way weiter …

Source:: https://www.sciencedaily.com/releases/2018/02/180213120429.htm

Kommentar verfassen